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SureProtein™ FlexBar

SureProtein™ FlexBar is a high quality whey protein concentrate suitable for many bar formats. It enables high whey protein levels while delivering superior taste & texture in bar applications.

Properties

Physical Form
  • Powder, Solid
  • Powder
  • Solid
Pharma and Nutraceuticals Functions
Protein Source

Product families

Applications

Food & Nutrition — Beverage
  • Energy Drinks
  • Other Non-Alcoholic Beverages
  • Powdered Beverages
Food & Nutrition — Food
  • Convenience Foods
  • Dairy
Food & Nutrition — Nutrition & Well Being
  • Functional Foods
  • Sports Nutrition

Product Families

Pharmaceuticals & Nutraceuticals — Nutraceuticals & Supplements
  • Proteins & Amino Acids
Food Ingredients — Nutrition & Fortification
  • Proteins & Amino Acids
Food Ingredients — Whole Foods, Extracts & Premixes
  • Dairy Products

Other characteristics

Brand
SureProtein
Ingredient Name
Whey Protein Concentrate
Labeling Claims
  • Halal, Kosher, Natural, Naturally Derived
  • Halal
  • Kosher
  • Natural
  • Naturally Derived
Ingredient Origin
  • Dairy Origin, Natural Origin
  • Dairy Origin
  • Natural Origin
Certifications & Compliance
Halal, Kosher
Markets
Food & Nutrition
Ingredient
Whey Protein Concentrate
Protein Type
Protein Concentrate
Suitable For
SPORTS & LIFESTYLE NUTRITION
Technology
  • Food Ingredients
  • Pharmaceuticals & Nutraceuticals
Religious Status
  • KOSHER
  • HALAL
Other Applications

This ingredient can be used in the following applications:; High protein sports and nutrition bars; Protein fortified foods; Yogurt and drinking yogurt; Fermented milk products

Ingredients Features
  • This ingredient has the following features:
  • Bland flavor
  • Low solubility
  • Low viscosity
  • Good nutritional properties
  • Superior functionality in nutrition bars
Food Ingredients Features
  • Balanced Nutrition
  • High Protein Content
  • Low Viscosity
Food Ingredients Functions
Protein Source
Certifications and Compliance
  • Halal
  • Kosher
Food and Nutrition Applications
  • Energy Bars
  • Functional Beverages
  • Nutritional Bars
  • Protein Bars
  • Sports Nutrition
  • Yogurt
Use in Sports and Active Lifestyle Applications

The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.; Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:; 74% consumers say good taste is important when choosing bars.1; 63% consumers are concerned about the texture of high protein snacks.1; SureProteinTM FlexBar is a whey protein concentrate with enhanced functional characteristics designed for providing superior taste and texture for a softer bite, and for extending the shelf life of nutritional bars.; Extremely versatile, this ingredient is ideal for all types of bar applications, from granola to nougat or dough bars. SureProteinTM FlexBar permits high levels of whey protein and can be used as the sole protein source in making bars or in conjunction with other ingredients.

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