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Promois™ WS-HCAQ

Promois™ WS-HCAQ is a cationized derivative of hydrolyzed soy protein. Thanks to its cationic character, it can adsorb to the damaged part of the hair, repair very effectively and improve texture. It also has anti-static properties. Soy protein is distinct from animal proteins such as collagen and keratin in that it is composed of 30% glutamic acid and aspartic acid that possess particularly high moisturizing property. It also provides a smooth and pleasant texture and prevents unmanageable hair. Promois™ series is a range of peptides and derivatives obtained through hydrolysis of natural proteins. It is developed and manufactured in Japan by SEIWA KASEI.

Identification

Product families

Applications

Personal Care — Beauty & Care
  • Hair Care

Product Families

Cosmetic Ingredients — Cosmetic Actives
  • Hair Actives
Cosmetic Ingredients — Functionals
  • Conditioners & Emollients

Other characteristics

Brand
Promois
Functions
Anti-Static Agent, Conditioner
Benefit Claims

Improved Texture, Manageability, Smoothing, Soft Feel, Static Reduction; Improved Texture; Manageability; Smoothing; Soft Feel; Static Reduction

Labeling Claims
  • Natural, Naturally Derived
  • Natural
  • Naturally Derived
Ingredient Origin
  • Natural Origin, Plant Origin
  • Natural Origin
  • Plant Origin
Carrier
Aqua
Markets
Personal Care
Technology
Cosmetic Ingredients
Background

Soy protein is distinct from animal protein such as collagen and keratin in that it has glutamic acid and aspartic acid 30% of itself. It brings high moisturizing property as well as collagen but brings different texture. Additionally, it produces moist feeling and prevents unmanageable hair.

Cosmetic Ingredients Functions
  • Anti-Static Agent
  • Conditioner

Technical data

Table 1 of 1

5 rows
CharacteristicValueUnit
Active Content25%
Butylene Glycol Content2%
Methylparaben Content0.3%
Molecular Weight1000—
Propylparaben Content0.03—

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