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Amaze Nordic Barley

Amaze Nordic Barley is a 100% natural, unmodified, COSMOS approved starch. The pure barley is regionally sourced from Scandinavia and produced in an eco-conscious process as a side-stream of the beverage industry. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments. The unique sensory benefits delivered in formulation by the Amaze Nordic Barley are a result of the products unique singular oblate spheroid morphology. The product allows formulators to achieve excellent skin feel from skin and sun care emulsions. In addition, the Barley starch delivers a 100% natural oil absorber for dry shampoo applications. Finally, it can deliver blurring and nude effects fo color cosmetics.

Properties

Physical Form
Powder

Product families

Applications

Personal Care — Beauty & Care
  • AP/Deo
  • Color Cosmetics
  • Hair Care
  • Skin Care
  • Sun Care

Product Families

Cosmetic Ingredients — Functionals
  • Texturizers & Fillers
  • Visual Modifiers

Other characteristics

Brand
Amaze
Functions
Absorbent, Aesthetic Enhancer
Benefit Claims

Aesthethic Enhancement, Age & Dark Spot Reduction, Antimicrobial, Blurring Effect, Compatibility, Ease of Styling, Effective Oil Absorbent, Hair Conditioning, High Purity, Non-Irradiated, Non-Tacky, Shine Reducing, Skin Correction, Smooth Feel, Superior Skin Feel, Texturizing, Volumizing, Water Absorbent; Aesthethic Enhancement; Age & Dark Spot Reduction; Antimicrobial; Blurring Effect; Compatibility; Ease of Styling; Effective Oil Absorbent; Hair Conditioning; High Purity; Non-Irradiated; Non-Tacky; Shine Reducing; Skin Correction; Smooth Feel; Superior Skin Feel; Texturizing; Volumizing; Water Absorbent

Labeling Claims

Additive-free, Aluminum-free, Biodegradable, Clean Label, GMO-free, Microplastics-free, Natural, Naturally Derived, Organic, Ulta Beauty's Conscious Beauty; Additive-free; Aluminum-free; Biodegradable; Clean Label; GMO-free; Microplastics-free; Natural; Naturally Derived; Organic; Ulta Beauty's Conscious Beauty

Ingredient Origin
Natural Origin
Certifications & Compliance
COSMOS, ECOCERT, Organic Certified
Markets
Personal Care
Appearance

White free flowing fine powder with unique morphology

Technology
Cosmetic Ingredients
Application Format
  • Creams
  • Leave On
  • Lotions
  • Spray
Storage Condition

Amaze® Nordic Barley should be stored under ambient conditions. The product is supplied in sealed bags and should be kept tightly sealed and in a cool location to prevent unintended microbial contamination.

Applications
  • Antiperspirants
  • Deodorants
Suggested Use Levels

2-5% (Dry shampoo), 1-10% (Waxes and pomades), 2-10% (Creams and emulsions), 5-50% (Color cosmetics)

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